How does a graphic facilitator work?

How does a graphic facilitator work?

A graphic facilitator will work with you from the design stage of your event / session / workshop until the closing stage of the project. The goal of his/her work will be to find the best ways in which visual materials can support the purpose and goals of your project.

  • Before the event/session: During this stage the goal will be to bring clarity on what is the purpose of the event /session. Identify the best way to harvest the information that you really need and decide the format that will be most useful to diseminate it after. 
  • During the event/session: The graphic facilitator will attend your event /session/workshop and create visual panels in real time during the event or conference. This work can be developed in digital or analog format. At SenseTribe we work in both formats but recommend digital visuals because it is easier to share and reuse materials, also the quality is higher and results can be shared on large screens and social networks instantly.
  • After the event/session: The visuals / harvesting materials will be proofread and reviewed with the client for final check. There will be a final dissemination stage where visuals / harvesting materials can be shared internally, added to a website, layout in a report or shared in social media.

There are many different services a graphic facilitator can deliver around an event / workshop / session that can enrich the outcome and experience. 

You can increase the audience’s attention span and engagement through visual panels, illustrated invitations or agendas, or graphic recordings for social media posts… There are numerous benefits graphic facilitation can bring to your projects.

To find out more about our graphic facilitation services and examples of our work for events/processes crafted by our visual team, please click below.

Download an overview our graphic facilitation services

If you have any questions or requests about our graphic facilitation services, please contact: marina@sensetribe.com

How can illustrations contribute to your gatherings?

How can illustrations contribute to your gatherings?
 

Some of the main benefits of having a graphic facilitator in the room creating illustrations and visual panels are:

  • To support the group to develop a shared understanding.
  • To help participants to be focused and present in the conversation
  • To feel heard through seeing their ideas and insights being captured. 
  • Boost group decision-making and problem solving skills. 
  • Be able to share the conversation beyond the event or session.

Graphic facilitation is a powerful tool to help people feel heard, to develop shared understanding as a group and be able to see and touch their work in a way they couldn’t access before”- Brady Agenbeck, The Graphic Facilitator Guide 2012

Creating illustrations and visual panels can be a fantastic way to practice “active and deep listening”. Usually when we hear someone talk we tend to think about what we will reply rather than trying to really understand what the person is sharing with us. An illustration can help deepen understanding and bring the conversation to a completely different level.

“While presenting, I listen to the most in tune self for guidance. I engage all of my senses to discern when to move and when to be still, when to start and when to stop” Kelvy Bird, Generative Scribing, A social art of the 21st Century 2018.

To find out more about our services and examples of our work for events/processes crafted by our visual team, please click below.

Download an overview our graphic facilitation services

If you have any questions or requests about our graphic facilitation services, please contact: marina@sensetribe.com

What is graphic facilitation?

What is graphic facilitation?

Graphic facilitation is a powerful way to support a group through great amounts of complex information. In order to avoid overwhelm and be able to navigate complexity the creation of illustrations and visual panels are very helpful tools.  Representing  the flow of information, the main insights and conclusions that emerge during a process makes information easier to understand, remember and be shared.

“Graphic facilitation is serving a group by writing and drawing their conversation live and large to help them do their work” – Brady Agenbeck, The Graphic Facilitator Guide 2012

Below you can find how graphic facilitation can support in many different settings :

    • Events online or onsite: to illustrate big amounts of information that can the report to the outside world.
    • Group processes: to visualizate the flow of conversations and review what emerged anytime after.
    • Workshops and trainings: to draw illustrations with the key insights that can be share in social media for example.

These are just some ideas but the possibilities and benefits of having a visual harvesting of a process are numerous. There are several benefits of having visual panels and illustrations in your gatherings.

A graphic facilitator captures the “collective intelligence” in the room and visualize its wisdom.

Research has shown that we process visuals 60,000 times faster than text.  So whether you want to connect with an individual, an audience, or the whole world, communicating visually helps you connect more faster,  more meaningfully with more people. 

To find out more about our services and examples of our work for events/processes crafted by our visual team, please click below.

Download an overview of our graphic facilitation services

If you have any questions or requests about our graphic facilitation services, please contact: marina@sensetribe.com

How to Build a Meaningful Communication Strategy

How to Build a Meaningful Communication Strategy

Combining Communications, Creativity and Participatory Processes for Maximum Collaborator and Customer Engagement

Have you or your team ever experienced tensions when designing a project? This can happen when you and your partners or colleagues are creating a concept or brand, or developing a new idea or initiative. In this article we will address how to combine participatory processes, communications strategies and creative industries to maximise impact.

There are different methodologies and practices that support the collaborative creation (Co-creation) process. These practices can be applied in any type of project involving more than one team, department and/or stakeholder. But what is co-creation about?

Co-Creation: A two-way, open and dialectical process of interaction, collaboration and knowledge sharing between a firm and its stakeholders, whereby the participating parties engage in a dialogue to jointly define and solve problems in a shared distributive environment. IGI Global

Adding a co-creation process in the design of a communications campaign strategy will make a difference in the commitment, deliverables and assertivity to achieve the desired goals. It is important to keep in mind that this process requires an innovative way of thinking that benefits everyone involved.

This means that some of the initial assumptions may be confirmed and others may be redefined. In order to add co-creation to our communications services, at SenseTribe we created a 3-phase process: 1. Strategy Co-creation; 2. Media content production and 3. Promotional activation.

Phase 1: Strategy Co-creation

During this participatory process, we team up with your team to address the collective needs and explore the potential of the team’s collective intelligence. In this phase we will identify the real needs of the project and define its goals, target audience, key messages, required media content as well as how we will communicate about it. The co-creation process will ensure all voices are heard and taken into consideration, enriching the quality of your communication strategy

Phase 2: Media Content Production

At this stage we apply our expertise in creative industries. Based on the outcomes of phase 1, we co-create the creative concept together with your team and clarify what the best ways to present the project are. We start producing content bearing in mind what your team has defined as priorities. The media content for the campaign may include websites, videos, animations, magazines, guides, infographics etc. It is important to have a clear understanding of the audience of your initiative, this way we can optimise resources by creating high-quality communications products that will ensure the message is true to the project and ideal to engage the target audience.

Phase 3: Promotional Activation

Now it is time to reach out to your audience, communicate about your project across different channels as defined in phase 1 of the process. These channels can include newsletters, Webpages, organic and paid activation on social media and offline actions focusing on marketing and relationships. Usually this phase may take place alongside the previous one. For example, while we are working on developing the media content we can already start social media or email communications around the project. 

We at SenseTribe are a dedicated team working to help you achieve your goals. Check here for more content about collaborative creation and familiarise yourself with the way we work. Feel free to contact us, we are happy to join you on your next journey.


How to communicate on health-related issues: 5 tips

How to communicate on health-related issues: 5 tips

Over the past few weeks, journalists, copywriters and communicators have been challenged to provide clear and trustworthy information related to the coronavirus outbreak (COVID19). But writing about health has been a constant challenge for our communications team at SenseTribe. For over five years, we’ve been creating health-related content for social media channels. In this short article, we’re sharing five tips on how best to communicate health topics on social media, based on our experience and expertise.

  • Choose your sources carefully. It is difficult to share scientific-based content with a wide audience, but it is not impossible. And that is why big companies, governments, agencies are hiring copywriters to do it. Make sure to use reliable sources and data from public health organisations, such as the World Health Organization, ECDC in Europe, NHS in the UK, CDC in the US and so on, as well as research centres from public and renowned universities. 
  • Publication date matters. When writing about health topics, the publication date is relevant. Pay attention to articles that are published 2 years ago or older. Indeed, science and health topics are constantly evolving as research into them advances. Be aware of the latest updates in cases of pandemics, such as COVID-19. These topics have hourly updates and you may be sharing out-dated information.
  • Technical terms may confuse your audience. Social media content must be informative and easy to understand. Reliable information doesn’t need to use scientific and academic terms. More and more health organisations are using language that is understandable to non-specialist readers to inform them about complicated diseases and vaccine-related topics. Follow their lead, make a simple post to catch your audience’s attention and add a call-to-action to get them to read the source your information came from.
  • Illustration and graphic representation for complex subjects. Creativity is a powerful tool for complexity. Make designers and illustrators your close friends, they are awesome professionals that have the power to simplify complex subjects into beautiful and well-explained images or, in some cases, animations. If you have budget problems, don’t worry, the  World Health Organisation has a communication toolkit for each topic available for free. You find visuals, animations (GIF) and infographics available for download from their website.
  • Comments are not personal. People will comment on social media posts with strong statements, sometimes using rude words and aggressive statements. Keep in mind it is not personal, especially if you’re writing on behalf of an institution. The role of the content creator and community manager is to provide reliable and trustworthy information. Personal discussions will happen, and you, as a moderator, just make sure people remain respectful and that no fake news takes over your page’s engagement. And always remember, it is not about you, but a general opinion on the subject.

These are our most important observations. We believe we can make an important contribution to communicators that are trapped at this time of worldwide concern. We have an important role to play now, helping institutions to share reliable information and helping people to receive trustworthy updates. 

If you need our support, please contact info@sensetribe.com with the subject ‘Meaningful Communications’. Our team will love to co-create ideas to help with your communication strategy.