What is graphic facilitation?

What is graphic facilitation?

Graphic facilitation is a powerful way to support a group through great amounts of complex information. In order to avoid overwhelm and be able to navigate complexity the creation of illustrations and visual panels are very helpful tools.  Representing  the flow of information, the main insights and conclusions that emerge during a process makes information easier to understand, remember and be shared.

“Graphic facilitation is serving a group by writing and drawing their conversation live and large to help them do their work” – Brady Agenbeck, The Graphic Facilitator Guide 2012

Below you can find how graphic facilitation can support in many different settings :

    • Events online or onsite: to illustrate big amounts of information that can the report to the outside world.
    • Group processes: to visualizate the flow of conversations and review what emerged anytime after.
    • Workshops and trainings: to draw illustrations with the key insights that can be share in social media for example.

These are just some ideas but the possibilities and benefits of having a visual harvesting of a process are numerous. There are several benefits of having visual panels and illustrations in your gatherings.

A graphic facilitator captures the “collective intelligence” in the room and visualize its wisdom.

Research has shown that we process visuals 60,000 times faster than text.  So whether you want to connect with an individual, an audience, or the whole world, communicating visually helps you connect more faster,  more meaningfully with more people. 

To find out more about our services and examples of our work for events/processes crafted by our visual team, please click below.

Download an overview our our graphic facilitation services

If you have any questions or requests about our graphic facilitation services, please contact: marina@sensetribe.com

Flow Game is a powerful tool for making essential decisions

Flow Game is a powerful tool for making essential decisions

The Flow Game is a powerful tool for companies, teams and leaders who decide to take advantage of these moments of uncertainty to connect with what is most essential, spend time around significant questions, deeply explore blockages and difficulties, generate clarity about decisions to be made. In short, turn difficulties into opportunities.

Although it’s called Flow Game, it is not a game like chess, with winners and losers, it is more like the kind of play we find in Lego, where something new is made.

The Flow Game is based on a set of methods and processes, around the North American Aboriginal Medicine Wheel. Use powerful questions and images through the cards, reflection and interaction between the participants. Serendipity or chance also intervene, through the use of the dice, and the facilitation of the Flow Game Host with their coaching and hosting skills.

This moment of COVID pandemic is a challenge to the whole of society, as well as to leaders of teams and companies. Old ways of responding are not appropriate, what is needed is another way of leading supported by trust in the Emerging Strategy, (a strategy which emerges from a situation rather than being imposed on it).

The Game allows you to target specific issues you have, like: 

How can we innovate in products and services, how can we take advantage of the situation, how can we reinvent our best version, etc.


In summary, the Flow Game can be useful to:

  • Align the team around meaningful questions and set priorities
  • Deeply explore blockages and difficulties
  • Generate clarity and set in motion what needs to be promoted, a project, a decision about the future of work.


But in addition, individuals can feel empowered through sharing experiences and ideas and participating in creating new strategies. As a tool of Participatory leadership, based on the premise that each person contains an entire universe. Each member of our teams is more than a piece with a specific role in the organization, he or she can offer much more. The Flow Game can harness collective experience and intelligence.

How does a Flow Game session work and what does it consist of?

You can play as a team or as an individual.
Each game can be adapted to the needs of the team and also to the number of participants (it can vary from 4 to 50). It can be online or face-to-face. 


The structure of the game for a team is as follows:

  • Preparation phase: The Flow Game Host explores the need for the equipment and works until it finds the driving question.
  • Game phase: Between 2.5 to 4 hours long. The facilitator creates the proper framework and context to flow with the principles of deep listening, respect, non-judgment, and confidentiality. 
  • First round with a deck of team cards, everyone who participates contributes to the common question. This round can end with a small “harvest.” 
  • Second round with a deck of personal cards in which each person in relation to the common purpose asks what their best contribution can be.
  • Final phase or check-out: What do you take with you? And what has happened to you since the beginning of the game?
  • Harvest Phase: Throughout the process, a graphic facilitator will record the main questions, findings, discoveries and conclusions that emerge during the game visually. All the information will be collected in a document that will be shared with the team after the session to reinforce the learning.

SenseTribe regularly organizes Flow Game sessions with facilitators with extensive experience in the area. If you are interested in organizing a session or have more information, do not hesitate to contact us.

History of the Flow Game:

More than 20 years ago, a group of professionals, people committed to the environment, participation and peace, began to wonder about the need to create useful tools to train leaders in a type of leadership according to the future that they would like to achieve. This is a true story, these people were meeting in Denmark for almost a year, exchanging ideas, tools, reflecting on new paradigms, and when they believed that they were approaching the design of the best training for Leadership, they discovered that what was emerging was something else: It was a game! A game that had to be taken very seriously, as it concentrated powerful ingredients to bring clarity and be able to make important decisions, activating individual and collective wisdom and awareness. Flow Game had just been born!

In 1998 they had the first Flow Game prototype ready and it was played for the first time in San Francisco in 1999. From the beginning the game was designed to be facilitated by a “Flow Game Host”, it could be played individually or for a group. Since then it has been played in many different contexts and on all continents of the planet, for individuals, small groups, large groups, for leaders of large companies, with employees, in personal development sessions.


General information:

SenseTribe regularly organizes Flow Game sessions with facilitators with extensive experience in the area. If you are interested in organizing a session or have more information, do not hesitate to contact us.

More info and inscriptions:

Next session dates: The next sessions will take place::

  • 17th September 2020
  • 22nd October 2020
  • ….


Duration: 2 hours

The workshop will be held by Zoom.

Language: Spanish / English

Session rates: individual € 110 per person. Equipment € 1200 (VAT apart)

If you want to organize a group on a specific date, contact us:

Contact: marianaruizdelobera@gmail.com and marina@sensetribe.com  

Who is this workshop for?

Flow Game sessions are intended for both individuals and teams.


Mariana Ruiz Lobera:Sociologist and facilitator of participatory processes.

Extensive experience in training and facilitation in large companies (Iberdrola, Atresmedia), NGOs (Greenpeace, Doctors of the World, Action against Hunger). He teaches at the Autonomous University of Madrid on Participatory Leadership, Collective Intelligence and Conflict Resolution.


Mariana Web Linkedin

Marina Roa: Visual thinking and facilitator of creative processes

Marina has extensive experience designing processes that bring us closer to collaborative, innovative and sustainable solutions. Graduated in Psychology and Superior Technician in Design, certified in creative thinking and passionate about non-violent communication.

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Graphic facilitation for Sustainable Fashion Show supporting SDG 12

Graphic facilitation for Sustainable Fashion Show supporting SDG 12


Fashion and sustainability came together on the terrace of the Impact Hub Madrid in Piamonte Street, in an event organized around SDG 12 during which there was no shortage of tropical cocktails and live music to welcome the summer. Sensetribe has had the pleasure of contributing to this fabulous initiative with a graphic facilitation.

WIWI Ethical Wear, a brand that promotes ethical and sustainable fashion, launched its first collection, Paradise, inspired by the tropics for its vibrant colors and the garments of the 1940s style cut, which invites you to consume responsibly by betting for a conscientious fashion. All the fabrics used in making this collection are 100% natural, come from locally sourced sustainable crops, and have been treated with minimal impact dyes (Oeko-Tex certificate). They also have a production model based on the Zero Waste approach: use biodegradable fabrics that can be composted, consume only the material needed to manufacture, minimize the energetic cost and avoid generating unnecessary waste.

The free afterwork event was organized in collaboration with ETICA MARKET, which will also participate in the fashion show by providing its handmade, ethical and fair trade accessories, as well as S.O.P.A. Madrid, an association dedicated to supporting social entrepreneurs, and Ring Yes Yes. In addition, for the fashion show Victoria’s shoe brand will collaborate by fitting models and organizers. With this event, Wiwi Ethical Wear calls on society to become more aware of the impact that the textile industry has on the planet, which is often synonymous with exploitation of communities and damage to the environment. This event presented by Charo Ulecia, has been entirely designed under the concept of the circular, collaborative and ethical economy, with SDG 12 as a mantra (responsible production and consumption), which extends to Impact Hub’s own space at Piamonte Street, that has been designed with local and artisanal products.

As consumers, we have the option of being responsible and betting on more conscientious fashion. This new collection offers us the possibility of contributing to sustainability, offering a responsible shopping alternative to give a tropical touch to our wardrobe for this summer.

Farmidable new sustainable model in the food industry

Farmidable new sustainable model in the food industry


We have supported Farmidable in a fundraising event at Impact Hub Madrid with a graphic facilitation. Farmidable is a new model of distribution of local seasonal products, from the producer directly to the consumer, through natural consumption communities. With this initiative consumers can buy their groceries from anywhere using their website or mobile app and then pick them up in pre-existing communities, just like picking their children from school. This way, we reduce our carbon footprint, among other things.

This wonderful fair trade initiative brings fresh, high-quality local and seasonal produce to consumers and guarantees greater profit margins for producers. With this event, Farmidable was looking for support to spread their model to other companies, councils, and consumer groups all around Spain. We wish Farmidable the best of luck in your future endeavours!



Collaboration with “SOPA MADRID” supporting Social Projects

Collaboration with “SOPA MADRID” supporting Social Projects

Can we do something in our daily lives to finance social initiatives?

SenseTribe has collaborated with the second edition of S.O.P.A Madrid, a microfunding space that supports social entrepreneurs to transform their ideas into real life projects. It was a pleasure to  participate in an event with almost 80 participants, 17 collaborating companies and a team of 10 volunteers. During the evening, 4 wonderful social projects were presented: Farmidable, MasScience, Cienciaterapia and Máster FPLAB.

SOPA stands for Society, Organization, Projects and Action. With this UK-born initiative, we seek to pursue the UN Sustainable Development Goals creating a common space where people can come together and collaborate.